1935 | Josef Stöckli produces solid wooden skis from ash in his parent's carpentry shop. Friends and colleagues order approximately 50 pairs of skis. Josef Stöckli considers production and sales as a hobby. |
1945 | Production of the first glue assembled wooden ski. The ski was made with hickory and ash and steel edges were screwed on. Experiments were also made with glued on celluloid upper edges. |
1951 | Establishment of an independent ski company in Wolhusen based in rented premises. |
1957 | Production of the first metal ski.
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1959 | Entire production moves to metal skis. The wooden ski disappears from the already large Stöckli range.
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1965 | Production of the first plastic compound ski.
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bis 1967 | Skis are distributed through sports outlets until 1967
!! Change to direct sales !!
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ab 1967 | The product range is continually broadened with the addition of ski bindings, ski boots, cross country skis and accessories.
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1981 | Opening of the 1st Stöckli branch in Sörenberg (Canton Lucerne).
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1986 | Opening of the new production facilities in Malters.
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1987 | Opening of the 2nd Stöckli branch in Heimberg, near Thun (Canton Berne).
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1988 | Opening of the 3rd Stöckli branch in Wädenswil (Canton Zurich).
1st rejection of application for admission to the "Swiss Ski Pool" because Stöckli is not a member of "SPAF" (Supplier's Association) and "ASMAS" (Sports Dealer's Association) due to its direct sales policy! |
1989 | Eröffnung der 4. Stöckli Filiale in Wil (SG).
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1990 | 2nd rejection of application for admission to the "Swiss Ski Pool".
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1991 | Stöckli becomes a member of the "Ski Pool" in the Principality of Liechtenstein. Marco Büchel (Liechtenstein) is the first skier to officially race in the Ski World Cup on Stöckli skis.
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1992 | 3rd rejection of application for admission to the "Swiss Ski Pool".
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1993 | Opening of the 5th Stöckli branch in Volketswil (Canton Zurich).
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1994 | Admission to the "Swiss Ski Pool".
The first Swiss Stöckli skiers are: Olympic silver medal winner Urs Kälin and Marcel Sulliger.
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1995 | Opening of the 6th Stöckli branch in Zuchwil (Canton Solothurn).
Distribution policy changes. Demand for Stöckli skis increases worldwide due to World Cup success.
Stöckli pursues selective distributorship in Switzerland and supplies specially selected retail sports outlets. (This reaches 31 outlets in the 2007/08 season).
Stöckli establishes its export business with the USA, Canada, Japan, Italy, Austria and Germany. (Increasing to 32 countries in the 2007/08 season).
Stöckli Ski wins its 1st Swiss Championship title with Urs Kälin in the Giant Slalom.
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1996 | 6th January 1996, Flachau (Austria)
- Urs Kälin in the Giant Slalom posts Stöckli's first ever World Cup victory.
Stöckli launch its own range of mountain bikes.
Dominique Perret (extreme skier) signs contract and takes on the leading role in the Stöckli video "Natural Born Skier".
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1997 | "Swiss Sports College Foundation, Engelberg". Stöckli supports the good idea and is a co-sponsor!
Dominique Perret and Jean Troillet are the first to challenge the north side of Mount Everest on skis. Due to very bad weather, they are unable to ski from the top (descent begins at 8,500 m). |
1998 | Paul Accola is Swiss Champion in Super G and Combination and also wins a bronze medal in Downhill and Slalom.
Dominique Perret:
- Development and promotion of the first Stöckli Freeride Ski "STORMRIDER"
- World record with Stormrider: Dominique Perret as he skis a total hight of 120,000
metres on Mount Alberta (Canada) in just 14 hours
- Stöckli's STORMRIDER features in its 2nd film "Just in Powder".
Opening of the 7th Stöckli branch in St-Légier s/Vevey (Canton Vaud)
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1999 | 1st World Cup Slalom victory for Stöckli with Didier Plaschy
Production in Malters is expanded.
3rd ski film "Soul Pilot" with Dominique Perret. He is also accepted into the "Sector No Limit Team" which has only 30 extreme sport members worldwide. |
2000 | The "Stöckli Bike Racing Team" is established (7 athletes)
- Participation in the "Elvia Swiss Cup" and "Strom Cup"
Opening of the 1st Stöckli Hire & Service Center in Stöckalp / Frutt (Canton Obwalden).
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2001 | World Championships in St. Anton (Austria):
- Paul Accola wins the bronze medal in Combination
European Cup:
- Ambrosi Hoffmann - 1 st in the overall Downhill / 1st in the overall standings
- Beni Hofer - 2nd in overall Giant Slalom standings
Swiss Championships:
- Thomas Geisser - bronze medal in Giant Slalom
- Tanja Bühler - silver medal in Combination
Urs Kälin steps down from racing and starts as Stöckli's Race Manager.
Stöckli opens its 2nd Hire & Service Center (Hoch-Ybrig in Canton Schwyz).
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2002 | 600m2 building extension to the production plant in Malters, Switzerland
Andrea Huser wins the Bike Long Distance European Championships in Bad Göisern, Austria
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2003 | Swiss Championships:
- Fabienne Suter - 1st in Giant Slalom and 3rd in Super G
- Daniel Züger - 2nd in Super G
- Achim Vogt - 3rd in Giant Slalom |
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2004 | New central warehouse facility in Wolhusen Opening of the Stöckli branch in Kloten (over 2'200m2) Opening of the 3rd Stöckli Hire & Service Center ? Engelberg (Canton Obwalden) |
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2005 | The flood of the century also affected the store in Wolhusen. The basement floor has to be completely renovated. Following many highlights, the ?Stöckli Bike Team? ends the season successfully:
- Daniela Louis 1st-place winner of the Marathon World Cup,
overall winner of the Michelin Bike Classic - Urs Huber overall winner (U23) of the Michelin Bike Classic
- Thomas Zahnd 3rd place overall in the Michelin Bike Classic |
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2006 | Ambrosi Hoffmann wins the bronze medal in Super-G at the Olympic Games in Turin ITA
The Bike Team Stöckli-Craft celebrated the following results:
- Renata Bucher: 2nd place Cross Country Swiss Championships in Savognin
- Daniela Louis: 3th place Cross Country Swiss Championships in Savognin
- Thomas Stoll: 1st place "iXS swiss bike classic" (overall),
2nd place Marathon Europe Championships in Italien,
2nd place Marathon Swiss Championships in Einsiedeln
- Thomas Zahnd: 1st place Euro Bike Extremes (overall),
2nd place Marathon Swiss Championships in Einsiedeln,
3th place "iXS swiss bike classic" (overall)
- Urs Huber 1st place (U23) "iXS swiss bike classic" (overall)
Reopening of the Stöckli branch in Zuchwil and the Hire- & Servicecenter in Hoch-Ybrig. |
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2007 | On 23 February 2007 in Garmisch, Andrej Jerman won the first World Cup downhill race in the history of Stöckli.
The next day, he confirmed his success by taking 2nd place in the second run in Garmisch. The Bike Team Stöckli-Craft celebrated the following results: Urs Huber: 1st place in the overall ranking ixs bike classic Stöckli has renewed its market presence and changed its name to "Stöckli Swiss Sports AG". On 1 October 2007 the new logo and slogan will be launched. Stöckli is "moving differently". |
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